taking on new projects
01 about us
good friction is a design and development studio. websites, apps, ai experiences and design systems, made by one team from first sketch to launch.
02 our story
two designers started good friction in 2026.
a product should be easy to use, and hard to forget.
friction makes people stop and notice. we design the right amount.
03 the founders
good friction is two people. point attap one of us.
04 together
every idea starts as a tangle. akhil gives it a direction. abhishek brings it into focus.
products people stop for.
where the two meet.
05 why us
the same project, made two ways. see where the usual way breaks.
a sales team pitches it.
a design team designs it.
a dev team rebuilds it, their way.
the price has grown.
a support team you’ve never met.
you talk to the people doing the work.
we design it.
we build what we designed.
the price we agreed.
we stay.
the usual way: 3 handovers.
with us: none.
06 your turn
tell us what you’re making. we’ll make it the one people stop for.