taking on new projects
a design and development studio. we design the part that catches, then we build the whole thing around it.
02 who we are
good friction is a new design and development studio. here’s where we stand today, straight off the board.
in shortwe’re a new studio that designs digital products and builds them, start to finish. we don’t have a client list yet, so we made ourselves the first client. that’s the next section.
the orange row is the one that matters to you.
03 selected work
a new studio needs a logo, a typeface, colours and a website. we made all four from one shape. scroll in.
two rings. one spark.
the “oo” in good, drawn as two rings. where they touch, a spark: the moment something catches. everything else grows out of it.
inside the spark, a typeface.
gf contact, drawn from the same ring as the logo, in three weights. every headline on this site is set in it.
inside its o, the colour.
greys carry the page. orange gets one moment per screen, so when it shows up, it means something.
inside the orange, this site.
designed and built in-house, section by section. you’re scrolling it right now.
then out into the world.
a browser tab, a home screen, a phone. the same spark at every size.
04 services
five services, one team. we design it, then we build it.
start a project05 how we work
six steps, one team. here’s one project, from the first call to after launch.
06 questions
what people ask before they hire us, answered straight.
pick whichever is quickest for you. they all reach the two of us.